Google & Meta Ads

Ads that bring customers, not just clicks.

We build and run Google and Meta ad campaigns for Indian businesses — with conversion tracking that reports revenue, and a WhatsApp flow waiting to catch every lead the ad sends.

3×More leads in 90 days
42%Lower cost per lead
7 daysTo first live campaign
Google and Meta Ads campaign dashboard managed by AFOLINE
The real problem

Most ad accounts are busy, not profitable.

Spending money is easy. Knowing which rupee brought a customer is the hard part.

What usually happens

Boosting, not advertising

  • Posts get boosted because they looked good
  • Reports show reach and clicks, never sales
  • One creative runs for months until it dies
  • Leads land in an inbox nobody checks
  • Nobody can say what a customer actually cost
How we run it

Campaigns built to convert

  • Conversion tracking set up before a rupee is spent
  • Reports tied to leads and revenue, not impressions
  • New creatives tested every week, losers cut fast
  • Every lead pushed straight into WhatsApp
  • You know your cost per customer, always
What we do

A full paid-media engine, managed for you.

Account setup & structure

Clean campaign architecture from scratch, or a full rebuild of the mess you inherited.

Creative testing

New images, videos and hooks every week. We kill what loses and scale what works.

Audience targeting

Interest, lookalike, retargeting and search intent — matched to where your buyer actually is.

Daily optimisation

Budgets, bids and placements adjusted daily — not once a month when the report is due.

Conversion tracking

Pixel, GA4, server-side events and offline conversions — so the numbers you see are real.

Transparent reporting

One dashboard, plain language. Spend, leads, cost per lead, and what we changed this week.

Which platform

Google or Meta? Usually both — but not at once.

They do different jobs. Starting with the wrong one is the fastest way to waste a budget.

Google Ads

Demand capture
  • People are already searching for what you sell
  • Best when your service has clear search intent — repairs, clinics, legal, B2B
  • Higher cost per click, but warmer buyers
  • Includes Search, Performance Max and Shopping

Meta Ads

Demand creation
  • People aren't searching — you interrupt them well
  • Best for D2C, food, fashion, events, local offers
  • Cheaper reach, needs stronger creative
  • Click-to-WhatsApp ads live here — our favourite format

On the first call we'll tell you which one to start with, and why. Sometimes the honest answer is neither — fix the offer first.

The process

From audit to scale.

01

Audit

We open your account, find the leaks, and show you what's actually working.

02

Build

Tracking first, then structure, then creatives. Live within a week.

03

Optimise

Daily adjustments and weekly creative tests until cost per lead settles.

04

Scale

Once the numbers hold, we raise budget carefully — without breaking them.

Cost per lead before and after AFOLINE took over the ad account
Proof

Two hotels, same city, different lesson.

One shows what ads can do. The other shows what happens next.

Hotel · Surat

Moon Light

From no online presence to a full booking sheet

Zero social presence, rooms going empty. We ran Meta ads alongside influencer campaigns, and sent every enquiry straight to WhatsApp instead of a contact form nobody fills in.

Daily leads100+
Daily bookings before25–30
Daily bookings after60–70
Hotel · Surat

RK Specific

Fewer leads. Better handling. Same outcome.

The same approach brought 40+ enquiries a day — and immediately exposed the real bottleneck. The owner could not answer them fast enough, and a lead you paid for and ignored is worse than no lead at all.

So we automated the replies. That is the difference between the two hotels on this page.

Daily leads40+
Daily bookings before5–6
Daily bookings after15+
See how we automate leads →

Moon Light got more than twice the leads. RK Specific tripled its bookings anyway, because every enquiry got answered. Running ads is half the job.

Every month

What you actually get.

No vague retainers. This is the work.

✓Daily campaign management
✓Weekly creative testing
✓Conversion tracking maintained
✓Live dashboard, always on
✓Monthly strategy call
✓Landing page recommendations
Who it works for

Built for brands ready to grow.

Restaurants & Hotels

Table bookings, room enquiries, local offers

D2C Brands

Product sales, cart recovery, repeat buyers

Real Estate

Site visit bookings, project launches

Clinics & Salons

Appointment enquiries, treatment campaigns

Coaching & Education

Batch admissions, webinar registrations

B2B & Services

Qualified enquiries, long-cycle lead gen

Good to know

Questions we get every week.

What is the minimum ad budget?

It depends on your industry and city, but below a certain spend the platform never gathers enough data to optimise. Tell us your business and target area and we'll give you an honest floor — including telling you if now isn't the right time to start.

Who owns the ad account?

You do. Always. We work inside your Google Ads and Meta Business accounts, never ours. If we ever part ways, everything — account, data, pixel history, creatives — stays with you.

How long before I see results?

First campaigns usually go live within seven days. Enquiries often start in the first two weeks, but the cost per lead only settles after three to four weeks of testing. Anyone promising stable results in week one is guessing.

Do you make the creatives?

Yes — images, ad copy and short video edits are part of the work. If you already have a designer or brand assets, we'll work with those instead.

Can you take over my existing account?

Yes, and that's often faster than starting fresh — existing conversion history is valuable. We'll audit it first and tell you honestly whether to rebuild or repair.

What if the ads don't work?

Sometimes the problem isn't the ads — it's the offer, the pricing or the landing page. We'll say so rather than quietly burning your budget. That's part of what the audit is for.

How do you charge?

A management fee separate from your ad spend, based on scope and budget size. Ad spend goes directly to Google and Meta from your own payment method — it never passes through us.

Do you also handle the leads after the click?

Yes, and this is where most agencies stop. We connect your ads to WhatsApp automation so every lead gets an instant reply and a follow-up sequence — instead of sitting unread.

Other services

Ads work better with the rest of the system.

WhatsApp AI Automation → Social Media Management Shopify Development Website Development Branding See all services →
▲ Free ad audit

Let's find where your budget is leaking.

Send us your website and what you sell. We'll look at your current ads and tell you the three things we'd change first — no charge, no pitch deck.