Shopify Development

Stores built to sell, not just to look good.

We build fast, mobile-first Shopify stores for Indian brands — wired into your ads, your WhatsApp and your cart recovery from day one. Because a store nobody buys from is just an expensive brochure.

Mobile firstWhere 80% of Indian shoppers buy
Cart recoveryOn WhatsApp, not just email
Ads readyPixel and tracking set up at launch
Shopify store built by AFOLINE shown on phone and desktop
The real problem

A beautiful store that nobody buys from.

Most Shopify projects end at launch day. That's exactly where the work should start.

The usual build

Handed over and forgotten

  • A theme installed and lightly recoloured
  • Twelve apps slowing the site to a crawl
  • No pixel, no tracking, no data on day one
  • Abandoned carts sent one email, then silence
  • Developer disappears after handover
How we build

Built to be marketed

  • Speed and mobile experience decided before design
  • Only the apps that earn their slowdown
  • Meta pixel, GA4 and conversions live at launch
  • Cart recovery on WhatsApp, where it gets read
  • Same team runs your ads after launch
What we build

Everything the store needs to trade.

New store builds

From brand assets to a live, trading store — custom sections, not a template with your logo pasted on.

Migration & redesign

Moving from WooCommerce, Wix or an old Shopify theme — products, customers and SEO carried over intact.

Speed optimisation

Image handling, app audit, lazy loading and theme cleanup. Slow stores lose sales before the product loads.

Payments & shipping (India)

Razorpay, UPI, COD flows, GST invoicing and courier integrations set up properly for the Indian market.

WhatsApp integration

Cart recovery, order confirmations and shipping updates on WhatsApp — powered by our own platform, AFOSALES.

Store SEO

Collection and product page structure, schema, and clean URLs — so Google can actually find your catalogue.

Before you decide

Shopify or WooCommerce?

We build both. Here's the honest version, not the one that suits us.

Choose Shopify

Speed to market
  • You want to launch and sell, not manage servers
  • Hosting, security and updates are handled for you
  • Apps cover most needs without a developer
  • Monthly fee plus transaction charges, forever
  • Best for D2C brands, fashion, beauty, food, gifting

Choose WooCommerce

Control & ownership
  • You want full control of code, data and hosting
  • No monthly platform fee, but you own maintenance
  • Better when you already run a WordPress site
  • Needs a developer for anything non-standard
  • Best for large catalogues and custom workflows

For most Indian D2C brands starting out, Shopify wins on speed. If you're already on WordPress with traffic, moving may cost more than it gains — we'll say so.

The process

From brief to first order.

01

Discovery

Products, margins, audience and how you'll drive traffic.

02

Structure

Collections, navigation and page flow mapped before design.

03

Build

Theme, custom sections, products, payments and shipping.

04

Wire up

Pixel, GA4, WhatsApp flows and cart recovery connected.

05

Launch

Testing, handover, training — and ads ready to switch on.

Shopify stores built by AFOLINE
Every build

What you actually get.

Included as standard, not quoted as extras later.

Mobile-first responsive design
Speed optimisation and app audit
Meta pixel, GA4 and conversion tracking
Payment, COD and shipping setup
Product and collection page SEO
Training so your team can run it
The advantage

Launch day is not the finish line.

Most agencies build the store and hand you the keys. Then you go looking for someone to bring traffic, and someone else to chase abandoned carts.

Because it's one team

The store, the traffic and the follow-up

  • Ads built by the people who know your product pages
  • Abandoned carts recovered on WhatsApp automatically
  • Order and shipping updates sent without you lifting a finger
  • Conversion problems fixed at the source, not patched with more ad spend
  • One team accountable for revenue, not just deliverables
Good to know

Questions we get every week.

How long does a Shopify store take to build?

A focused store with a clear product range is usually a few weeks; large catalogues or heavy customisation take longer. We'll give you a real timeline after the discovery call, not a number designed to win the project.

What does it cost?

It depends on the number of products, how much custom design you need, and which integrations are involved. Send us your product range and we'll come back with a straight number. Shopify's own subscription is separate and paid by you directly.

Do you use a theme or build custom?

Usually a solid base theme with custom sections built on top. Fully custom themes cost significantly more and rarely earn it back for a brand starting out — we'll tell you if yours is the exception.

Can you move my existing store to Shopify?

Yes. Products, customers, orders and URL redirects all carry over. The redirects matter most — done badly, a migration wipes out your existing Google rankings overnight.

Who owns the store after launch?

You do. It's your Shopify account, your domain, your data, your payment gateway. We work inside it and hand over full access. No lock-in.

Do you handle Razorpay, UPI and COD?

Yes. Indian payment flows, COD verification, GST invoicing and courier integrations are part of a standard build, not add-ons.

What about after launch?

We can run ads, WhatsApp automation and ongoing store maintenance — or hand you a clean store and step back. Both are fine. We'll never make the handover deliberately difficult.

Will my store be fast?

That depends partly on your product images and how many apps you insist on. We optimise everything we control and tell you honestly when an app you want is going to cost you conversions.

Other services

A store sells more when the rest is connected.

▲ Free store review

Send us your store. We'll tell you what's losing sales.

Share your Shopify link, or just describe what you want to sell. We'll come back with the three things we'd fix or build first — before you pay anything.